JKLTip Reflect on what you are selling to others, maybe your spouse, kids, students, employees, or athletes and think do they trust my opinion; am I genuinely focused on their problems; and how can I work with them to add more value to solving this problem?
To sell is human
This I’m sure of. We are all salespeople…
If we are trying to change anything, we’re selling. Maybe it’s trying to get kids to stop vaping, giving a talk, or coaching strategy to athletes. Some sell more, some sell less, but we all have to sell!
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What we don’t have to do is sell the old way. It’s a buyers market, we all have access to information, lots of choice and the means to talk back if disappointed. Think of it this way, if you need to buy shoes, or car, do you have any issue finding out which products exist, or what the reviews are? In fact you would probably want to hear it from someone outside the company selling
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When I worked as a personal trainer, people would say, oh you’re so good at sales, and I thought that either I was a fraud, or that selling was like the lottery and I was lucky. I realize now it was because I was selling the new way
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If people feel intimidated, or pressured, you’re doing it wrong. Yet, I’ve been approached by people (in sales) who seem really stuck in the middle, where I realized a couple minutes in “oh they’re selling me something” – insurance, stocks, and online courses to name a few. But we don’t have to sell the old way; we do not have to invade people’s space mentally, or physically; and we do not have to steal people’s attention, or time
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So how should we sell? *Build trust, genuinely don’t be desperate, but create exclusivity and authentic scarcity
** Ask more questions and collaborate with the people who may buy
*** Find real problems that people will appreciate great value in having solved